Silver Tower: global business in the centre of Minsk

Business is always partly war. According to the American experts in marketing of Elu of the District sou and Jack Trautu, authors of the best seller «Marketing wars», business is a constant battle. Battle it is conducted not for the client as the civilian not involved in this war can think. War goes between biznesami-competitors, it is severe fight, in comparison with which time feats of the most outstanding commanders of the past turn pale.

The one who understands it and is capable project successes of armies-winners of the modern competitive markets, will show to the shareholders of a drawing have arrived, confidently going upwards. Notorious crisis, despite the gradual transformation into the semimythical phenomenon existing only on pages of a yellow press, only has aggravated opposition between players of the market – and the market practically any. Principles of conducting the wars developed by leading strategists of a human history, advise to wait, noticing errors of the opponent, and incessantly to strengthen own positions – in a situation promising fast benefits. So tells the classical Chinese treatise about fight philosophy «Put Tszy» so the most outstanding European theorist of approaches and attacks Charles speaks a background of Klauzevits. So different epoch, so different philosophical systems, similar strategic conclusions – should be noted.

With reference to today, it means that investments correctly made during crisis will return сторицей when economic indicators will start to improve. Finiteness, passing character of today's recession does not cause doubts even in the analysts most inclined to pessimism. Recession is followed always by lifting, it is known perfectly by everything, both bicycle racers, and economists. The one who has had time to occupy advantage-grounds during general confusion, will be among winners later when there will come inevitable global revival. Conviction that the main lesson of crisis – economy in everything, the most severe reduction of any possible expenditure and total preference of cheapness qualitative is the extremely short-sighted position. Investments into development, into shots, into an infrastructure are those investments which always have strategic value, irrespective of momentary values of share indexes. Rationally conceiving businessmen perceive crisis as the improving factor relieving from superfluous and allowing to concentrate that moves business forward. Advance also is pledge of the prompt exit from recession. In the conditions of the Belarus capital use of modern office infrastructure – for example, such as offers business centre Silver Tower recently put in operation that near street Kalvarijsky becomes one of kinds of such investments.

Silver Tower, or «the Silver Tower» is ultramodern in every respect the business centre which has taken rather perspective place on a card of Minsk. The arrangement differs not only affinity to the historical centre and the settled commercial infrastructure of a city, but also excellent transport characteristics. The under construction outcome of the first transport ring and metro station "Youth" do Silver Tower equally well accessible both for automobile owners, and for those who prefers speed and ecological compatibility of underground transport. In the near future near to the centre there will be a prestigious residential area almost on 5 thousand tenants – the most successful top-managers on the way for work will not need to use in general any transport. Those who prefers comfort of a privately owned vehicle, with pleasure will take advantage of one of several parkings near to a building, which general capacity of 150 mashino-places.

The business centre name allocates it among similar Minsk structures and sends to leading world and European constructions. The namesake of the Minsk centre is тридцатидвухэтажное a building in German Frankfurt, a skyscraper from shining glass and the concrete, remembered by the characteristic design with the rounded corners. Until recently all building with unique design has been occupied by offices of the largest bank Dresdner Bank, and spring of this year the Frankfurt silver tower German transport company Deutsche Bahn AG has occupied. The ambitious design of a building in a modernist style became for a long time the major component of shape of Frankfurt, this capital of the European business and a banking. Modern architectural decisions and unique stylistics of appearance create a remembered image Minsk Silver Tower and positively influence image of the companies which have placed there the offices. The present begins outside and proceeds inside – the building is designed and constructed taking into account the latest standards in branch. The positive impression, started to be formed on the approach to a building, gets stronger, it is necessary to take an interest in its "stuffing". The difficult independent system of safety and пожаротушения, a central air of air Sanyo, the Finnish lifts KONE, a fibre-optical network with high-speed access to the Internet – Silver Tower is what to offer the most exacting businessman. About literally each trifle important for business dealing, designers and builders of the centre have thought in advance that it was not necessary to care of them to you. Owners of the companies can concentrate on strategic decisions, there is no need to worry, whether in each room there are electric or telephone sockets. The developed communication possibilities and high-speed Internet connection from the known capital provider «a Telecom» will provide with Atlant the necessary dynamics of business and effective work with clients of any level and a geographical position. Silver Tower is the balanced combination of qualitative furnish of premises (ceilings Armstrong, sanitary technician ROCA) with the developed information infrastructure and modern technical decisions. It will be necessarily estimated by the modern companies, always moving forward and caring of the image. Style Silver Tower is the present, attention to details, the high quality avoiding an impractical glamour.

Comfort in everything, the thought over infrastructure and a favourable arrangement – here key advantages Silver Tower. The personnel of your firm will necessarily estimate convenient working conditions, and management can concentrate on the decision of global problems, without wasting time on questions which in modern office to arise it should not is simple. Irrespective of branch in which you work, Silver Tower will allow to create optimum conditions for the maximum return of all collective. The free lay-out of offices gives the chance to apply any decisions on placing of workers, from classical to modern concepts of open offices.

Silver Tower it is already put in operation. Premises from 70 square metres are ready to accept the new tenants at any time. The special offer – is possibility to receive a delay of rent payments before full settling of the organisation.